Why we started i-coach
"I was seeing a cardiologist, a dietitian and a trainer at the same time — and none of them knew the other two existed."
i-coach began in Brussels in 2021, when our founder was training for a first marathon while managing a health condition that needed regular medical oversight. Every specialist gave good advice in isolation. Together, the advice sometimes contradicted itself.
So we built the thing we wished existed: a single coaching plan where a doctor, a nutritionist and a personal trainer work from the same notes, the same goals and the same calendar. You get three professionals who talk to each other — and to you — instead of three separate appointments.
Today, i-coach is a registered company in Belgium working with independent doctors, nutritionists and trainers across Brussels, Antwerp and Ghent.
The idea, on a training log
Our founder starts mapping medical, nutrition and training notes into one shared document — the first version of the i-coach plan.
First partners sign on
Two GPs, three nutritionists and four personal trainers in Brussels agree to pilot the shared-plan model with real clients.
i-coach BV is founded
The company is formally registered in Belgium, and the four coaching plans go on sale for the first time.
42 partners, 3 cities
Doctors, nutritionists and trainers across Brussels, Antwerp and Ghent, coordinated through one platform.